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By: Jamie Matusow

Editor-in-Chief

Alien Fragrance is Golden



Thierry Mugler chose Alcan Packaging Beauty to design the spray cap and base for its Alien fragrance. Design features include pale gold claws. The pale gold color of the spray cap was obtained through a specific formula for the electroplating bath. The base was produced with the same bath, and then glued to the bottle. The cap’s shoulders were made from Surlyn.

More information: www.techpack.alcan.com.

Jean Paul Gaultier Chooses Metal Package

Jean Paul Gaultier Parfumes has launched a sleek metal promotional package featuring perforation technology for its upscale perfumery line. Canned combinations of the company’s Le Male, Classique Eau de Toilette, Classique Eau de Parfum and Fragile products are available with asymmetrical perforation in festive Christmas designs. The cans were produced by Crown Speciality Packaging. More information: (410) 272-1885.

Rexam Pump Creates Euphoria

Rexam Dispensing Systems supplied the pump for the new Calvin Klein Euphoria for women. The low profile pump features the patented The Crimpless System, and fits the fragrance’s 30-, 50- and 100 mL sizes. All of the pumps come with metal-sleeved actuators and anodized aluminum collars. Rexam’s dip tube was customized to fit the shape of the bottle. More information: www.rexam.com.

L’Occitane’s Bi-Polar Boxes


L’Occitane creates natural body, skin care and fragrance items. For its Immortelle anti-aging lotions, moisturizers and creams, the company chose a bold look. It used a yellow and blue paperboard box with a velvety feel from

MeadWestvaco. Alternatively, for its Verbena Harvest collection it chose a natural, rustic look, with green coloring and a grainy feel to the paperboard box. Although the decorations were different, both products were housed in

MeadWestvaco’s Crescendo paperboard. More information: www.meadwestvaco.com.

Promesse Takes Inspiration from the Tulip

In collaboration with the Cacharel marketing team, Raison Pure International created the brand identity, secondary packaging and merchandising for  Promesse. The brand is said to be the “modern evolution of a symbolic floral symbol: the tulip.” Holograms and metallic colors help achieve the desired effect. More information: www.raisonpureusa.com.

Caps Off to Risdon


Crown Risdon has developed a decorating process to enhance the Surlyn cap for the new Hypnôse fragrance from Lancôme. The cap fits the scent’s 30- and 50-mL sizes.

The fragrance’s name appears on an aluminum plate affixed to the top surface of the cap. The aluminum plate is manufactured in a brushed anodized natural silver color. Its background is screen printed and the fragrance name is pad printed in white.  The company also used a proprietary injection molding process for the cap. More information: www.crownrisdon.com.

Motions Chooses Custom Containers For New Products

Three new products have been introduced to the Motions at Home Salon Care line. With this launch, the ethnic hair care company moved from exclusively stock bottles to custom containers. The new bottle and tottle were molded and decorated by Matrix Packaging. Seaquist Closures provided the complimenting closure. The jar was molded and decorated by Delta and Olcott Plastics supplied the cap. All products were decorated with a yellow and purple color scheme.  More information: www.motionshair.com.

Lip Balms Utilize Shrink Sleeves


The Mentholatum Company’s Natural Ice line of lip balms are using shrink labels from Seal-It. Made of PVC, the labels are reverse-printed in vivid colors. The label secures the cap, adding tamper-evident protection.

More information: www.sealitinc.com.

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